Whether you’re dealing with seasonal downtimes or there’s increased competition in your market, you can’t sit around waiting for the grass to grow.
You’ve got to ensure you’re putting the right strategies in place to support your landscaping business, especially when times grow lean. However, there are certain steps you can take year round to help you avoid falling into an unseasonable dry spell with landscaping projects.
With that in mind, here are five straightforward ways to help boost your business:
- Create a strong marketing strategy
If you’re not using multiple channels to get your contracting business’s name out there, you’re not doing yourself any favors in getting new business. With social media, traditional media, digital marketing and PR, there’s no shortage of options to market your business. Founder of a Montgomery-based marketing firm Hudson Ink, Adams Hudson, explained in an article for Electrical Construction & Maintenance that between 4 and 6 percent of gross sales should go toward marketing. Consider increasing your budget for on-site signage, paid Internet ads, SEO and local PR to ensure you’re always visible.
- Stay true to your strengths
Your first reaction to creating a marketing strategy may have been: “Get real! I’m a landscaping and lighting contractor, not a marketer.” You should certainly focus on the abilities that have made you successful as a business owner. However, there are a number of resources that you can take advantage of – whether they’re agencies or software platforms – that can help you with the tasks that may not be your specialty. Consider HR software systems that help you source high-quality talent to manage marketing, sales and financing.
- Keep in touch with your clients
According to Contractor Profit Zone, commercial contractors typically earn a minimum of 70 percent of their business from existing or former customers. In other words, it pays to have strong customer relationships for the sake of your company’s success. Whether you send a direct mailer, email or get on the phone, it’s a good idea to keep in touch throughout the year to keep their business and get referrals.
- Forge relationships within the community
It’s hard for customers to talk themselves out of working with a community-focused business. Either by working with local charities, nonprofit organizations or strategic business partners, making your contracting company a central figure within the community is a great way to give your business a boost. Wayne J. Griffin Electric, a Holliston, Mass.-based electrical contractor, took another approach by partnering with a local vocational school to recruit talent and be seen as a pillar of the local economy by creating jobs.
- Use the best products
Especially when you’re having a down quarter, it’s easy to consider using a more affordable but lower quality product to help keep profit margins from getting too slim. But, this will likely come back to bite you in the end. It’s important to use the best quality products for the sake of keeping clients happy with your work and to ensure your reputation as an expert contractor. Nite Time Decor offers a line of products with lifetime warranties and are built to withstand the elements.
To learn more about how you can take advantage of Nite Time Decor products to keep customers coming back and providing referrals, get in touch here.